09 February 2012

[Report] Mobile Sports Savvy Index


Bài viết liên quan:


early two-thirds (62%) of smartphone or tablet owners who plan to watch the Super Bowl away from home (at a friends’ house, public place, or somewhere else) plan to use their device during the game
More than half (53%) of smartphone or tablet users planning to watch at home expect to make use of their mobile gadgets

Going beyond mobile, the study revealed additional digital Super Bowl findings:
Four in 10 (41%) of those who plan to watch the Super Bowl will use their computer for something related to Super Bowl ads
The most popular activity that viewers of the game plan to do on their computer during or just after the Super Bowl is watching Super Bowl commercials (18%)
In comparison, only 8 percent of viewers plan to watch highlights or replays during or just after the game on their computer

[Via]

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