18 January 2012

[Report] Twitter statistics 2011 by marketinggum


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Twitter officially launched in 2006 and started its meteoric growth around January 2009, so how’s everything tracking in 2011? Let’s take a look at who’s doing what and how much of it they’re doing in these updated Twitter stats for 2011…

On March 14th this year Twitter celebrated it’s 5th birthday. The first tweet was sent on March 21st in 2006 by Jack Dorsey (Twitter’s creator).

According to Twitter, the record for the number of tweets per second (TPS) is 6,939, set at 4 seconds after midnight in Japan on New Year’s Day. This dwarfs the previous record of 456 TPS (on the day Michael Jackson died).

In 2007 the average was 5,000 tweets per day.
In 2008 that had grown to 300,000.
In 2009 tweets per day averaged 2.5 million.
In 2010 that number was 35 million tweets per day.

In the month of March 2011 alone, 140 million tweets are being sent on average per day.

Update: As of June 2011, users on Twitter are now averaging 200 million Tweets per day.


Below is a superb infographic from Digital Surgeons based on US Twitter stats from 2010 including gender, age, income and activity on Twitter:



As of June 2011, Alexa ranks Twitter 9th in the world’s most trafficked sites with Google.com in 1st position, Facebook 2nd and YouTube 3rd.

At a local level, Alexa ranks Twitter as the 12th most popular site in New Zealand with the rest of the top 15 as follows:

Google NZ
Facebook
Google.com
TradeMe
YouTube
Yahoo!
NZ Herald
Stuff
Wikipedia
Windows Live
Blogger.com
Twitter
LinkedIn
Westpac
Amazon


From this awesome Twitter infographic by Digital Buzz (April 2010) we can see the most popular languages used on Twitter are:

English – 61%
Portugese – 11%
Japanese – 6%
Spanish – 4%


Based on April 2010 stats, Thursday and Friday are the most active days on Twitter, each accounting for 16% of total tweets.


This Hubspot report into over 9 million Twitter accounts (excluding celebrities) found that although men and women average the same number of followers, women follow 2% more people than men do and post over 12% more tweets than men.


It took 3 years, 2 months and 1 day to go from the first tweet to the billionth tweet. In 2011, 1 billion tweets are now sent every week.


Twitter use on mobile devices has increased by 182% in the past year (2010/2011).

Stats from Twitter, shared by Twitter at Chirp in 2010 (the official Twitter developer conference); Of Twitter’s active users, 37% use their phone to tweet.



From that same awesome Twitter infographic by Digital Buzz above (April 2010), we can see the top countries rank as follows:
US: 33.3%
India: 8.2%
Japan: 7.1%
Germany: 6.5%
UK: 5.9%
Brazil: 3.1%
Canada: 2.1%
Indonesia 2%
Australia: 1.8%
Spain: 1.7%


Based on number of followers, the top 10 Twitter users are (graph from infographic by Digital Buzz):



Twitter started in San Francisco and is still based there. From small beginnings the original Twitter team has grown to reach 400 employees in March 2011:

Number of employees:
Jan 2008: 8
Jan 2009: 29
Jan 2010: 130
Jan 2011: 350


In March 2011, an average of 460,000 new accounts were being created each day.


Here are Twitter’s top Trending Topics for the world from the first half of 2011, divided into two sections:

World events/News
AH1N1 – Swine Flu
Mubarak – former Egyptian President
Easter – Christian holiday
Cairo – capital of Egypt
#prayforjapan – sentiment following the March earthquake and tsunami
Chernobyl – site of nuclear disaster in 1986
Libia/Libya – site of an ongoing civil war
Fukushima – Japanese nuclear power plant
William & Kate – Newly-named Duke and Duchess of Cambridge
Gadafi – Libyan political leader
Pop culture
Rebecca Black – pop singer
Femme Fatale – newly-released Britney Spears album
Charlie Sheen – actor
#tigerblood – hashtag popularized by Charlie Sheen
Nate Dogg – rapper
Anderson Silva – Brazilian mixed martial artist
Tom & Jerry – famous cartoon
Mumford & Sons – British rock band
Bieber alert – referring to artist Justin Bieber
Queen Gaga – referring to artist Lady Gaga

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