17 September 2011

[Lượm] eMarketer in the News


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Here are a few of the top stories in which eMarketer data and analysis were featured this week:
9/15: Wall Street Journal – Google Says Display Ad Spending Rises Sharply
Google Inc. (GOOG) said Thursday that spending by the biggest advertisers on its display network more than doubled in the past year, a development that comes as the search giant’s rivals seek to counter its expansion in the display ad market. Read more.
9/15: Mashable.com – Mobile Ad Network InMobi Raises $200 Million
Mobile ad network InMobi has raised $200 million in financing from SoftBank to counter Apple and Google in the fast-growing market. The investment will be be doled out in two tranches — $100 million this year and then the rest in 2012, according to SoftBank. Read more.
9/15: AdAge.com – How Malibu Rum Is Using Social Gaming in Search of Winter Sales
Packaged in white bottles adorned with palm trees against a setting sun, it is no surprise that Malibu rum’s strongest season is summer. In July alone, the brand says it gets a 12% sales lift. But now the coconut-flavored, Caribbean rum is seeking to brighten its sales during the long, dark months of winter with what it says is the first social-media game for a spirits brand. Read more.
9/14: paidContent.org – Amazon Launches In Spain
Hola, Amazon: The company is officially launching in Spain today, as reported last week. Amazon (NSDQ: AMZN) is opening its Spanish storefront with only physical goods: over 2.5 million books in Spanish and other languages along with CDs, DVDs, electronics and other consumer products. Read more.
9/14: New York Times – AOL, Yahoo and Microsoft Reportedly in Ad Deal
Yahoo, AOL and Microsoft, three major technology companies that have traditionally competed for digital advertising revenue, have created an unusual partnership in which they will sell ads for one another. Read more.
9/14: Wall Street Journal – Lights, Camera, Advertisements
During the July filming for “First Day,” a comedy series for teenage girls, a woman with a spreadsheet and a red pen sat in a director’s chair carefully checking off boxes. Read more.
9/13: Businessweek.com – Here Comes Apple’s Real TV
Get ready, America, because by Christmas 2012 you will have an Apple TV in your living room. I don’t mean the cute little box now called “Apple TV” that plugs into your set to stream Netflix (NFLX), but the real deal—a flat-panel Apple (AAPL) television set tied to the company’s online ecosystem and designed as only Apple can do it. Read more.
9/13: MediaPost.com – Publishers Need To Even the Real-Time Playing Field
Last year, real-time bidding established itself as a rising star in online advertising, growing from minimal adoption to 88% of advertisers planning to buy that way in 2011. This staggering growth quantifies what has become clear to many people in the digital media industry: RTB could redefine the norms of buying and selling media. Read more.
9/13: Adweek.com – Twitter: Payment to the People
It sounds a bit like a late-night infomercial. “You too can make money on Twitter! Just follow this simple plan…” And it’s true. Read more.

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